Strategy and Values

OP's strategy is based on a long-term business development in the best interests of our customers.

The cooperative system is the basis of our operations and the driving force of our strategy. Our mission is to promote the sustainable prosperity, security and wellbeing of our owner-members, customers and operating regions through our local presence.

Cooperative ideology, which forms the basis of OP’s operations and strategic targets and goals, is also highlighted in the Group’s core values: People-first approach, Responsibility and Prospering together.

OP Financial Group’s mission is to promote the sustainable prosperity, security and wellbeing of its owner-customers, customers and operating regions through its local presence. OP's operations are based on cooperative ideals, a strong capital base and capable risk management. As a financial services provider owned by its customers, OP Financial Group has not only its business role but also a significant social role.

Mission	By means of our strong capital base and efficiency, we create sustainable prosperity, security and wellbeing for our owner-customers and in our operation region.
Core Values	People-first approach. Responsability. Prospering together.
Vision	The world's best financial services group owned by its customers.
Customer Promise	We exist to serve our customers.
Competitive Advantage	Comprehensive financial services offering. Close to customers. Cooperative basis. Finnish roots. Stability.